Tips for Attending a Vape Show in Europe
For those out there who run a CBD business, you know how important it is to follow industry trends, network with other CBD industry experts and show off your great products to as many customers as possible. Perhaps you’ve considered entering the world of CBD shows that take place around the world. CBD conventions and shows offer a great opportunity for business owners as they allow them to check out the competition and learn a great deal about the product as well as the ever-changing market.
But, have you considered traveling internationally to partake in CBD shows in Europe? More and more domestic CBD brands are looking to Europe because of the wide array of opportunities that this continent has to offer. No one can deny that he CBD market in the United States is highly competitive. In Europe, meanwhile, consumers are only just beginning to catch up to us in terms of public interest, meaning you might have a better shot at standing out in the crowd.
Before you book your flight and pack your bags, read these tips that we’ve come up with below.
Know the Laws to Avoid Getting into Trouble
It’s likely that as a CBD business owner in the United States, you stay very much on top of the ever-changing laws regarding how this product may be marketed and sold to consumers. However, you have to bear in mind that in Europe, CBD business owners obey a different set of laws, and you must adhere to those laws while you show your products abroad. Plus, you’ll have to take into consideration any laws regarding traveling with CBD as you’ll be boarding a flight with your cannabis products.
Luckily, it’s not that hard to research the CBD laws in your destination. Just make sure that you check out the European laws as well as local laws in order to ensure that you stay out of trouble.
Pick a Spot in Which CBD is Extremely Popular
In order to make the most of your trip, research CBD trends throughout Europe in order to determine which locations have markets that are thriving more than others. It should go without saying that you want to take your products to a place where CBD is extremely popular. Avoid areas in which CBD continues to have a tough legal status as you’ll have a harder time convincing attendees there to invest in your products. And, lastly, make sure that the area in which you visit allows consumers to purchase CBD from other countries on the internet. After all, how else will customers be able to buy your products if they’re not legally allowed to purchase them on your website?
Bring a Variety of Products
Remember that a CBD show is an opportunity to really shine. This is the time to break out the best products that you have in your inventory. Make sure that you offer a wide array of products as everyone has different needs when it comes to using CBD. Try to provide a wide range of CBD-infused goodies such as edibles, capsules, vape oils, tinctures and topicals.
Samples lead to sales. It’s that simple. If you’re at a CBD show with a large number of other CBD businesses, you need to stand out, and the best way to do that is to provide spectacular samples to potential customers. After all, who doesn’t love free stuff?
Giving away samples helps attendees explore what great products you have to offer without having to commit to spending lots of money. Once they realize how exceptional your products really are, they’ll likely end up becoming loyal customers.
One thing to keep in mind, however, is that certain countries in Europe require that even samples strictly state the ingredients that are in the products. So, check out what the laws are in the country that you’re traveling to so that you can package your products accordingly.
Remember That You’re There to Learn
Besides showing off your great product line, you’ll want to make every effort you can to learn about the CBD industry while you’re at a show. Many shows feature industry experts who are more than happy to share information with growing businesses. So, while you’re there, try to gain as much knowledge as possible so that you can come home with an even clearer understanding of how to ensure that your business really succeeds.
Bring Some Employees Along with You
We always suggest bringing a couple of employees with you to a show. That’s because you don’t know how crowded the show will be, and the last thing that you want to happen is seeing potential customers walk away because you’re caught up in a conversation with someone else. Besides, some extra hands can be useful in terms of handing out samples, educating customers and more.
Network Like Never Before
Remember that the competition isn’t necessarily your enemy. Make a point to network as much as possible, especially with local business owners who might be willing to cross-promote your products. And, remember that it never hurts to have allies in the industry. It’s never a bad idea to make friends with other CBD business owners and distributors. After all, who knows? Maybe your friendships can lead to collaborations that take your business to the next level.
Also, being bilingual can also work to your advantage while in Europe if you speak a country’s language that is in Europe.
Determine what the Local CBD Trends Are
If you’re interested in having your products distributed in Europe, observe the local trends to compare them to those in the United States. Perhaps certain strains are more popular overseas, or, maybe, customers are way more interested in topicals at the moment than vape oils.
Brush Up on Your CBD Knowledge
Before you leave for your trip, make sure that your CBD knowledge is strong and up to date. Check out the latest studies and observe the latest techniques in the industry. The more knowledgeable you sound; the more likely customers are to trust your products. And, knowing about some new groundbreaking studies that other businesses don’t can give you a competitive edge.
The CBD Industry in Europe is Just Starting to Boom
What this all means is that there’s never been a better time for you as a CBD business owner to travel abroad and attend some shows. Just remember to follow the tips above in order to ensure that your trip is as fruitful as can be. Enjoy your time abroad!